After launching just over four years ago, Maven is shutting down operations. Although General Motors cut back the program in 2019, it was COVID-19 that shut down the long-term rental and ride-sharing service entirely.
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An overview of Maven’s past
first launched Maven in 2016 as a way for the automaker to compete against ZipCar
and other services that let you rent vehicles. Through an available smartphone
app, Maven made it easy for you to rent vehicles by the hour and seemed to be on
the path to success. In 2016, GM reported that Maven had over 11,000
members and they loaned vehicles for an average of roughly 12 hours.
added a pilot program in 2017, which offered rentals of the Chevrolet Tahoe and
Volt for 28 days or more at a flat subscription rate. Maven Gig also allowed delivery-service
workers as well as Lyft and Uber drivers to lease GM vehicles. According to GM,
Maven Gig customers can continue leasing these vehicles temporarily until they
arrange for new vehicles to drive.
Maven managed to make its way into 17 different cities. However, about 11 months ago, GM pulled the ride-sharing service from eight cities, including Chicago and New York City. As a result of recent stay-at-home orders during the coronavirus pandemic, there hasn’t been much demand for rental cars or rideshares, and this has unfortunately led to Maven’s ultimate demise.
Planning Your Next
trails to take after the pandemic
Over the past several years, other automakers attempted to enter the ride-sharing market, but many had to close down their programs in 2018 or 2019. With COVID-19 causing new challenges for the automotive industry, it’s likely that GM and other automakers will choose to focus their efforts on their core business instead of on an additional program, like a ride-sharing service.
Amanda Drago lives in West Chester, Ohio with her wonderful family, which includes her adorable dog, Coco. Amanda recently graduated from Miami University with degrees in both marketing and creative writing. However, if she was ever forced to change career paths, she imagines that she would train dogs for movies. In her spare time, she enjoys reading, writing, and watching Netflix. She also has a special place in her heart for theatre and purchases tickets to as many shows as she can. See more articles by Amanda.
Lisa joined DARO Management Services in July of 2018 and specializes in the oversight of asset managed and company owned residential and commercial properties. Current responsibilities include the overall supervision for a portfolio consisting of over 1,000 units. Lisa oversees all staff development, training, personnel management, leasing, rent collection, monthly and quarterly financial variance/statement reports, annual budgets and project management for building repairs and capital improvement projects.
Prior to joining DARO, Lisa was with The Donaldson Group for 4 years and 11 years with Polinger Shannon & Luchs as a Regional Portfolio Manager throughout Maryland and Washington, DC. During that time, Lisa was responsible for all oversight and operations of a mixed-use residential, commercial and retail portfolio located throughout Maryland and Washington, DC.
Lisa is a certified and licensed DC Property Manager and DC Inclusionary Zoning and Affordable Dwelling Unit Program Manager (IZ/ADU), Community Apartment Manager (CAM) and is an active member of the Apartment & Office Building Association (AOBA), The Property Management Association (PMA) and The Maryland Multi-Housing Association (MMHA).